Summit Sportmarketing


Summit Sportmarketing was founded in 2016 by Steffen Busch as a specialized consulting boutique based in Frankfurt am Main and advises clients along the entire value chain of sports marketing – from holders of media rights and licenses, sport associations, clubs and teams, to agencies, promoters and other sport market participants like media producers and platform owners.

Summit Sportmarketing offers strategy consulting and Executive Search services as part of change and business development processes and as a contribution to corporate development, especially in the areas of sales, sports marketing, media, digitalization and internationalization.

Summit Sportmarketing advises clients on the positioning and management of their internal and external Employer Brand, on the personnel marketing strategy along the entire candidate journey and on the onboarding of new employees and structures – including Systemic Coaching for the best possible professional, social and value-oriented integration.


Experience, Insights and Specialization

Our consulting services are based on long experience and a keen understanding of current trends throughout the sports marketing value chain. We offer our clients insight into the sports industry and culture, along with access to a vast and active network.

As an exclusive Executive Search boutique, Summit Sportmarketing is highly specialized, and enjoys independence – without the burdens of a large organisation. This leaves us free to provide each client with personal service throughout the entire consulting process.

Consulting Process and Principles

During the consulting process, particular emphasis is placed on meeting the current and future needs of the client and the market, and ensuring a cultural fit between candidate and client.

We serve our clients in accordance with the principles of qualified human resource consulting issued by BDU – Bundesverband Deutscher Unternehmensberater. All services by Summit Sportmarketing are offered to clients exclusively and retainer-based.


From more than 15 years of experience in sports marketing.

Steffen Busch
Sport-Ökonom (Dipl.) and holder of European Master in Sport Management from the Universities of Bayreuth and Nottingham. Certified systemic Coach.

Management experience with a national sport association, as well as corporate management and media & telecommunications industry experience. Leadership roles and project experience in product management, marketing and sponsoring. Management roles, with personnel and budget responsibility, in corporate settings, within medium-sized company structures, for an intra-company service centre and a sport association. Projects in Germany, Europe and overseas.

Career History
2013 – 2016 DFL Deutsche Fußball Liga GmbH.
Head of Strategic Marketing and Brand Communication

2010 – 2013 EnBW Systeme Infrastruktur Support GmbH.
Teamleader Sports Sponsoring and Head of Olympic Affairs London 2012

2005 – 2009 DSF Deutsches SportFernsehen GmbH.
Head of Marketing Services and Product Manager Marketing Services

2002 – 2004 T-Online International AG.
Manager Product Marketing Sport


Executive Search in the sports marketing industry helps clients stay on target to find qualified candidates, and eliminates applicant-floods in a highly desirable industry or long research in applicant markets. The separation of recruiting from the later working relationship also allows the consultant and its clients to learn about candidates and examine their qualifications outside the bounds of self-presentation.

Consulting Process

Steffen Busch’s management experience forms the basis for the structure and quality of Summit Sportmarketing’s recruitment consulting process:

1. Targeted meeting of client needs and market demands as the basis for each step of the recruitment process. Collaboration with clients and candidates at eye-level through 15 years of professional experience.

2. Insights into industry and company cultures, to ensure a cultural fit between candidate and client.

3. Access to a broad network of candidates and reference inside the sports marketing industry, and out.

Personal Service, Openness & Trust.

Our relationships with clients and candidates are built on a commitment to the ethics of trust and discretion – we appreciate the importance of recruitment decisions for the success of a business, just as we understand the significance of a career change in the life of a candidate.

Appointments & Requests

We would be happy to meet with you and explain the consulting process.
Appointments by e-mail or by phone 0049.152.28621884.


Summit Sportmarketing recruits specialists and managers, who bring in life and professional experience related to sport marketing, as well as digital and intercultural experts from outside the world of sports.

Employees: Sustainable Stakeholder Value

As the basis for sustainable success, the best employees are those who are both competent in their work and culturally in tune with the client’s business.

Our relationships with candidates and clients are built on a commitment to the ethics of trust and discretion – we understand the significance of a career change in the life of a candidate, just as we appreciate the importance of recruitment decisions for the success of a business.

Applications & Recruitments

Applications are welcome; please e-mail your current CV incl. all relevant references and an informative cover letter stating your motivations, goals and expected salary range to:

Please understand that Summit Sportmarketing is an exclusive recruitment specialist, not a job search site. Unsolicited applications may not receive a prompt response and no guarantees can be made with respect to the existence of potential employment opportunities.